Dr. Shalini Singh

Ph.D, MBA
Assistant Professor
Chairperson – Centre for Retails Research

Contact

Email: shalini.singh@jaipuria.ac.in
Location: Jaipuria Lucknow

Research Areas

Consumer Behaviour, Retail Management, Rural Marketing, Services Marketing

Teaching Areas

Marketing Management, Retail Management, Services Marketing, Rural Retailing, Consumer Behavior

Biography

Dr. Shalini Singh is an academician and trainer with more than 10 years of experience in the field of Marketing. At present, she is working as an Assistant Professor (Marketing) and Area chair- Marketing at Jaipuria Institute of Management, which is one of the best PGDM/MBA College in Lucknow, Uttar Pradesh, and provide MBA equivalent PGDM courses in different streams.

She has imparted training programmes for the Postal Services Department, Central excise Department, Geological Survey of India, and U.P. Academy of Administration and Management in areas of Service Quality, Good Governance, and Gender Sensitivity.

She has also to her credit several research papers in the area of Retail buying behavior and Rural marketing.

Research

"Study of teenage girls shopping motivations for malls in Lucknow", Journal of LBSIMDS, Vol. 1, Issue 2, 2008