January-June 2021 Volume 7, Issue 1

JIJMR

Chief Editor’s Message

Editor’s Message

Factors Affecting Small Investors Behavior: Empirical Evidence from Mutual Fund Investors of a District of Uttarakhand

Role of Gender in Consumer Behavior Differences of Generation Y (Millennials)

Work-Life Balance: A Literature Review

Perspective Evaluation of Mission Karmayogi Scheme in India

HR Initiatives to Establish the New Normal in COVID-19 Scenario

Impact of Branding on Customer Buying Behavior

Regnant Role of Creativity & Copywriting in Branding

Compulsive Buying Behavior of Indian Consumers

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