Dr. Devika Trehan

B.Sc., MBA (Fin), Ph.D., (Corporate Communication)
Assistant Professor

Contact

Email: devika.trehan@jaipuria.ac.in
Location: Jaipuria Indore

Research Areas

Corporate Communications, Organisational Communications, Managerial Communications, Business Communications, Marketing Communications

Teaching Areas

Business Communication

Biography

Experienced General Management Area & Media Relations Committee Chairperson with a demonstrated history of working in the education management industry. Skilled in Soft Skills, E-Learning, Lecturing, Organizational Development, and Curriculum Development. Strong media and communication professionals with a UG focused in B.Sc. Electronic Media and MBA Finance from IMS DAVV. Published author with Ivey and ABDC listed Journals and publications also listed in the Harvard Business Review.

A recognized speaker has the ability to see wealth in people and people in wealth. Well-developed strategic planning sense leading to actionable insights. Can intellectualize, direct, write and review for all the media. Have conducted Management Development Programs in the areas of verbal, non-verbal communication, soft skills, professional ethics in public and private sector organizations. Undertaken visiting assignments at Indian Institute of Management Indore.

Her research interests are in the area of Corporate Communication, Business Communication, Entrepreneurship, Human Resource Management, Organizational Culture, and has research papers and case studies published in national and international journals. Holds a Bachelor in Media & Communication, Masters in Finance, and is a Ph.D. in Corporate Communication from Devi Ahilya Vishwavidyalaya Indore.

Presently, She is working as an Assistant Professor with Jaipuria Institute of Management, which is India's one of the best MBA colleges in Indore, Madhya Pradesh.

Case Study Published

Trehan D., Bakhshi P., (2018). “Chatar Patar: The Scaling Up Dilemma”, 9B18M163, Ivey Case Publications. Trehan D., Bakhshi P., (2018). “Chatar Patar: The Scaling Up Dilemma”, W18667, Harvard Business Publishing

Research

Trehan, D., Sinha, P. (2020). Sangisathi: Reimagining a Sustainable Future for Handloom in India. Journal of Public Affairs. doi:10.1002/pa.2415.

Agrawal A., Rohiwa A., Sharma H., Khandelwal P., Sharma D., Trehan D., (2019), “Study of PUBG’s Addictive Gaming Habit Among Indian Youth”, International Journal of Business and Management Invention (IJBMI). Vol 9, Issue 5. (Refereed)

Trehan D., (2018), “A Study of The Impact of Internal Corporate Communication Satisfaction on Turnover Intentions: Comparative Analysis of Public and Private Sector Telecom Organizations'', Remarking An Analization, Vol 4, Issue 3. (Refereed)

Trehan D., Bakhshi P., Jain A., et al., (2017), “A Comparative Study of the Impact of Internal Corporate Communication Satisfaction on Job Stress in Indore (India), 2017”, Vimarsh, Vol 9, Issue 1. (Refereed)

Kushwaha P., Trehan D., (2017), “Impact of Websites for Hiring Faculty Members for the Management Institutes”, Prestige E-journal of Management & Research, Indore. (ISSN:2350-1316), Vol. 3, Issue 2, Oct. 2015. (Refereed)

Jain A., and Trehan D., (2017), “A Comparative Study of the Impact of Internal Corporate Communication on Job Satisfaction Among Public and Private Telecom Sector Employees”, Periodic Research, Vol. 6, No. 1. (Refereed)

Jain, A. and Trehan D., (2017), “ Internal Corporate Communication and Job Performance: A Comparative Study of Public and Private Telecom Organizations” International Journal of Science and Research, Vol. 6, No. 7. (Refereed)

Trehan D. and Srivastava K., (2016) “A Study on Internal Communication Satisfaction and Perceived Impact on Employee Performance: The Role of Gender” Intercontinental Journal of Human Research Review – Vol. 5. No. 6. (Refereed)

Bakhshi, P. and Trehan, D., (2016), “NPA Analysis of Private Sector Banks”, SIDDHANT A Journal of Decision Making – Vol. 16, No. 3. (Refereed)

Microcredit: A Financial Innovation And Its Welfare Effect” INTERNATIONAL CONFERENCE on Global Issues in Business & Technology organized at Indore, Madhya Pradesh, India [December 22 – December24, 2009]

“Impact of Websites for hiring Faculty members for the Management Institutes” Seventh IT National Conference on IT ENABLED MARKETING PRACTICES FOR GLOBAL BUSINESS ORGANIZATIONS organized at Prestige Institute of Management & Research Indore (September 14-15, 2012)

Case Study entitled “Indian Street Food Revisited” – Excel Publications.

Conference Presentations

Trehan D., Bakhshi P., Jain A., Jain A., (2017), “A Comparative Study of the Impact of Internal Corporate Communication Satisfaction on Job Stress in Indore (India), 2017” at Asia Pacific Conference on “Managing Business Sustainability”, at Singapore October 19-21, 2017.

Trehan D., Jaiswal, K. (2009). Microcredit: A Financial Innovation and Its Welfare Effect”. Paper Presented at the International Conference on Global Issues in Business & Technology organized at Indore, Madhya Pradesh, India [December 22 – December 24, 2009].