Fellow (MDI Gurgaon)
Associate Professor
Chairperson (International Relations-External Linkages Development)
Chairperson – FPM
Email: pallavi.srivastava@jaipuria.ac.in
Location: Jaipuria Lucknow
HR-IT (social media and digital technologies) interface, employer branding, Travel psychology, sustainable HRM
Organizational Behaviour, Human Research Management, Talent Acquisition, Learning & Development and HR Analytics
Pallavi Srivastava is an associate professor in the area of HR&OB at Jaipuria Institute of Management Lucknow. She is a Fellow of Management Development Institute, Gurgaon having earned her doctorate in the area of employer branding. She is a postgraduate in management and merit listed in her batch (2001-2003) from Jaipuria Institute of Management Lucknow. Her overall work experience is of more than eighteen years in management teaching, research and industry.
Currently, she offers courses at the post-graduate and doctoral levels. Besides teaching Human Resource Management and Organizational Behaviour, currently, she offers electives on Talent Acquisition, Learning & Development, and HR Analytics. She also offers courses on ‘Talent Management- Advances in Research’ and ‘Strategic Interface of Human Resources with Technology’ to doctoral level students.
She is a keen learner and an avid researcher with several research publications/ presentations/ cases in various national and international peer-reviewed journals/ conferences of repute. She has presented at the 2012 Academy of Management Conference, Boston, USA, and the 2019 ANZAM Conference, Cairns, Australia. She is also a recipient of the award for ‘Best faculty for maximum research points (Pan-Jaipuria campuses) in 2019 by her institute.
She has also published five teaching cases- on Infosys, Tata Nano, Motorola India- Mobile Devices Business, Sona Koyo Steering Systems Limited, and Sula Wines. She has close to 600 citations in Google Scholar. Her research interests lie in HR-IT (social media and digital technologies) interface, employer branding, Travel psychology, sustainable HRM, etc. Currently, she chairs the Thesis Advisory Committees of an FPM scholar and is an external guide to three Ph.D. students.
Pallavi is a certified trainer in DiSC Profiling by Wiley having trained government officers, bankers, corporate executives, and academicians from organizations like CISF, Indian Revenue Services, Customs & Excise, Prasar Bharti, GSI, NABARD, SIDBI, India Post, UPMRC, etc. in various development programs. Her corporate training interests include change management and organizational transformation, training the trainer, interpersonal effectiveness, team building, leadership, employee engagement, and understanding self. Her consulting interests lie in employer branding, employee engagement, and training & development.
A soft-spoken person with an affable demeanor, she loves to explore new places and try out new recipes in her leisure time.

Srivastava, P. (Co-authors: S.K. Suman & Shaili Vadera) (In press). “Exploring the behaviour of Indian consumers towards online discounts”. International Journal of Electronic Marketing and Retailing.. (Inderscience - Scopus indexed and 'C' category as per ABDC list).
Srivastava, P. (Co-author: Jain, S.) (2017). “A leadership Framework for Distributed Self-organized Scrum Teams". Team Performance Management: An International Journal, 23(5/6):293-314. (Emerald - Scopus indexed and 'C' category as per ABDC list). http://www.emeraldinsight.com/doi/pdfplus/10.1108/TPM-06-2016-0033
Srivastava, P. (Co-authors: Bhatnagar, J. and Arora, A.P.) (2017). "A Multidimensional Scale for Measuring Employer Brand". Indian Journal of Industrial Relations. 52(4): 659-674. (‘C' category as per ABDC list).
Srivastava, P. (Co-author: Singh S.) (2016-Forthcoming). “Narayana Murthy: The Table Turner in Troubled Times?” Accepted for publication in Amity Business Journal, 5(2), 2016 Case edition.
Srivastava, P. (Co-authored with Singh, S.) (2016). “Brand positioning of Sula Wines: A case of leader’s strategic vision”. Proceedings of Conference on Brand Management 2016 held at IIT Delhi during 16-17 April, 2016.
Srivastava, P. (Co-authored with Singh, S.) (2016) “Framework for emerging landscapes in international travel behavior in India”. Proceedings of 3rd International Communication Management Conference (ICMC) at MICA, Ahmedabad held during February 18-20, 2016.
Srivastava, P. (Co-author: Singh, S.) (2012). “The Turnaround of Tata Nano-Reinventing the Wheel”, Vision-The Journal of Business Perspectives, 16(1): 45-52 (Sage).
Srivastava, P. (Co-authored with Jain, S. & Singh, N.) (2012). “Desired Leadership Attributes forDistributed Self-Organized Scrum Teams”. 12th International HRM (IHRM) Conference at Management Development Institute, Gurgaon in December 10-13, 2012.
Srivastava, P. (Co-author: Bhatnagar, J. & Arora, A.P.) (2012). "A Multidimensional Scale for Measuring Employer Brand". Presentation in a Discussion Paper session at the 2012 Academy of Management Conference, Boston, Massachusetts held in August 3-7, 2012.
Srivastava, P. (Co-authored with Seth, S.), (2012). “Talent management dynamics in the healthcare industry: A study of an Indian healthcare provider”. International Conference on Management in the New World Order at IIM Ranchi held in August 12-13, 2012.
Srivastava, P. (Co-authored with Singh, S.) (2012). “New Market Creation through Innovation: A Study of Tata Nano”. EREC 2012, the Conference on Excellence in Research & Education at IIM Indore held in May 10-13, 2012.
Srivastava, P. (Co-authored with Bhatnagar¸ J., Budhwar, P. & Saini, D.S.) (2010). "Organizational Change and Development in India: A Case of Strategic Organizational Change and Transformation", Journal of Organizational Change Management, 23(5): 485 - 499. (Emerald).
Srivastava, P. (Co-author: Bhatnagar, J.) (2010). “Employer Brand for Talent Acquisition: An Exploration Towards its Measurement”, Vision-The Journal of Business Perspectives, 14(1&2): 25-34. (Sage). SEVENTH MOST READ ARTICLE IN THE JOURNAL IN JANUARY 2016
Srivastava, P. (Co-authored with Jain, S.) (2009). “Management of Multi Alliances for Innovation – Sona Koyo Steering Systems Limited Initiatives”. Asian Journal of Management Cases 6(2): 135-156. (Sage). RANKED 13TH AMONG TOP 50 MOST FREQUENTLY READ ARTICLES IN THE JOURNAL AS IN MARCH 2011.
Srivastava, P. (Co-author: Bhatnagar, J.) (2009). “Employer Attractiveness: An Indian Perspective”. 2009 Oxford Business & Economics Conference held at Oxford University, UK, June 24-26, 2009.
Srivastava, P. (Co-author: Bhatnagar, J.) (2008). “Talent Acquisition Due Diligence Leading to High Employee Engagement: A Case of Motorola India MDB”. Industrial and Commercial Training, 40: 253-260. (Emerald).FIGURED AMONG TOP 20 ARTICLES BY IMMEDIATE IMPACT (FIRST 6 MONTHS AFTER PUBLICATION) IN 2008-09.
Srivastava, P. (Co-authored with Bhatnagar J.) (2008). “Strategy for Staffing: Employer Branding & Person-organization Fit”. Indian Journal of Industrial Relations. (EBSCO & JSTOR) 44:35-48.
Srivastava, P. (Co-author: Bhatnagar, J.) (2008). "Turnaround @ Motorola India-Mobile Devices Business through the HR lever".Vikalpa 33(1):119-129 (Sage).
Srivastava, P. (Co-author: Bhatnagar, J.). (2007). "Talent Acquisition Due Diligence Leading to High Employee Engagement: Case of Motorola India MDB". The 12th Asia-Pacific Researchers in Organization Studies (APROS) Conference held at MDI¸ Gurgaon¸ India December 9-12¸ 2007.
Srivastava, P. (Co-authored with Srivastava, S.K.), (2004). “Performance Enhancement through Continuous Improvement”. Published in the proceedings of 2nd World Conference on POM, Cancun, Mexico, April-May 2004.
Srivastava, P. (Co-authored with Srivastava, S.K.), (2003). “Successful TPM implementation in a continuous process firm in India: A Case Study”. 4th International Conference on Management Sciences, Istanbul, Turkey, March 2003.
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