Dr. Rajesh Sharma

Ph.D, M.Sc, PGDM (Marketing), Advanced Diploma in Marketing Management
Associate Professor

Contact

Email: rajesh.sharma@jaipuria.ac.in
Location: Jaipuria Noida

Research Areas

Marketing Research

Teaching Areas

Marketing

Biography

Dr. Rajesh Sharma has more than twenty-three years of work experience including teaching experience of ten years and industry experience of twelve years in marketing with areas of operation including sales and distribution management, product management, brand management, retail management, advertising, and sales promotion, etc. Currently, he is working as an Associate Professor at Jaipuria Management institute in Noida, which is one of the top MBA colleges in Delhi NCR.

Dr. Sharma is a management graduate from MDI, Gurgaon, he holds an advanced diploma in management (Marketing) from AIMA and Ph. D. from AMU, Aligarh.

His areas of interest include marketing research, brand management, Sales & Distribution Management. He has several research publications to his credit in peer-reviewed journals and regularly participates in conferences. He has conducted MDPs for AMUL sales personnel/channel partners at Ahmedabad, Anand, Mumbai, Hyderabad, Vishakhapatnam, New Delhi

Research

• Sharma,R. (2017). Validiting Scale & Dimensions Of Customer-Based Brand Equity In Indian Smartphone Market, Acccepted for publication in IIM Shillong Journal.
• Sharma,R. (2017). Role of Celebrity Endorsements in building Brand Quality perceptions & Brand Loyalty. Abhigyan, to be published in next issue
• Sharma,R. (2015). Effect of Celebrity Endorsements on Brand Quality Perceptions & Brand Loyalty – a Comparative Study of Luxury & non Luxury brands in India, AIMA Journal of Management & Research 9 (4/4), 1-13.
• Sharma,R. (2017). Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions - Metamorphosis, to be published in next issue
• Sharma,R. (2016). Effect Of Celebrity Endorsements On Dimensions of Customer based brand equity – An Empirical Study of Indian Luxury Market, Journal of Creative Communication 11 (3), 264-281.
• Sharma,R. (2016). Assessing Scale Reliability & Validity: Measurement of Consumer Based Brand Equity in Indian Luxury Market, Journal of Management Research 16 (2), 106-120.
• Sharma,R. (2015). Effect of Celebrity Endorsements on Brand Quality Perceptions & Brand Loyalty – A Comparative Study of Luxury & non Luxury brands in India, AIMA Journal of Management & Research 9 (4/4), 1-13.